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Sustainable Wine interviews actors from across the wine value chain, mostly winemakers and growers, on key sustainability issues in the wine industry. Head over to www.sustainablewine.co.uk for more news and analyses on sustainability in wine, winemaking and circular economy.
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Friday Aug 16, 2024
Friday Aug 16, 2024
In this Sustainable Wine Roundtable (SWR) Member Interview podcast Hanna Halmari speaks with Jody Bogle, vice president of consumer relations at Bogle Family Vineyards.
They discuss Bogle’s new wine label, Element[AL] that launched earlier this year. The wine comes in a first-of-its-kind aluminium wine bottle - not a can, but a full-size wine bottle. Jody shares why they chose aluminum, what the process from inception to bottling looked like, and insights on consumer perceptions and marketing.
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